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Corporate Communications

Manage the Message, Manage Change

Rosica helps organizations think and act strategically and communicate effectively to achieve their business and marketing objectives. We are experienced in all aspects of corporate communications and can seamlessly supplement in-house capabilities. Our expertise includes:

  • Internal and external communications
  • Positioning
  • Strategic counsel
  • Message development
  • Product launch support and ongoing promotion
  • Online strategies
  • Corporate social responsibility or strategic philanthropy
  • Crisis management
  • Tradeshow strategies, PR and support
  • Internal meeting support (sales, KOL, etc.)
  • Speech writing (CEO, town hall meetings, stakeholder communications)
  • Change management and communications

Strategic Philanthropy

Recognizing the immense potential of corporate philanthropy, we help clients tell their stories through philanthropic partnerships. Unlike Cause Marketing campaigns, this effort primarily addresses your employees and key customers. We are experienced in benchmarking existing programs and developing new ones, brokering partnerships with nonprofits that engage customers and employees, and leveraging existing programs to enhance our clients’ reputations. Working as your “Thinking Partner,” we help clients develop, articulate and communicate messages to the right audiences, with the right tone and personality and in the right venues.

"The creative and successful media event you executed to promote fibromyalgia awareness not only reached legislators but delivered our message to the general public through the mass media you secured."

Karen Boykin-Towns,
Senior Director / Team Leader, Government Relations, Pfizer Inc.

"Chris Rosica led two public speaking and media training sessions with 17 of Covanta’s managers from plants throughout the New York/New Jersey region. One manager from our Niagara facility conducted an interview two weeks after the training and aced it. We credit this to Rosica."

Hank Asher,
Business Manager, Covanta Essex Company

"I received the email campaign that captures all of the wonderful coverage the Rosica team generated for Johnson & Johnson’s FIRST Robotics Competition. This was sent to all our partners and generated a significant response. WOW! Awesome!"

Donald H. Bowers,
Regional Director, Mid-Atlantic FIRST, Johnson & Johnson

“A long-time provider of digital marketing services, Rosica knows the digital space and how to leverage PR coverage to accelerate ROI. It’s rare that a PR firm possesses the online marketing chops this agency does – and it’s no wonder; they started a digital agency more than 15 years ago! Rosica brings a unique perspective and is truly focused on adding value and maximizing deliverables.”

Ronald Chaluisán Batlle,
MEd, MA, Executive Director, Newark Trust for Education

“Through Rosica’s counsel and SalesSmart PR strategy, we leveraged a TV interview the agency secured for us on Bloomberg Television and landed a new multi-year, multi-million-dollar relationship that spanned 15 years. This was perhaps the best ROI I’ve gotten from PR, or any other agency partner we’ve hired. A smart PR and marketing team is an understatement!”

Mike Ferranti,
CEO, Endai

“Rosica PR delivered tremendous media results and helped boost sales by more than one million dollars in the first year of our campaign”

Maureen Wales,
VP Marketing Pearson Learning

“When disaster hit in the middle of the night, the Rosica team responded. Within 24 hours, they secured media attention that raised $30,000. They had a direct impact on our ability to serve the community, and that’s a true partnership.”

Lieutenant Colonel Ricardo Fernandez,
Former Divisional Commander, The Salvation Army Greater New York Division

"Rosica has helped bring awareness to adult illiteracy like no other organization in the nation. They are the authority on education, cause marketing and community relations.”

Pat Johnston,
National Chair, Literacy Volunteers of America

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