National PR Program Helps McGraw-Hill’s Everyday Mathematics Become a Top-Selling Curriculum
For McGraw-Hill Education, Rosica Communications successfully introduced a math program for grammar school grades called Everyday Mathematics. This was a comprehensive K-5 curriculum that used a “spiral” methodology, which frequently revisited topics to build comprehension and retention. This program was developed by the University of Chicago School Mathematics Project and field-tested by the National Science Foundation (NSF), which led to even wider credibility and distribution.
Rosica, a trusted education PR agency, not only managed the PR launch of Everyday Mathematics but promoted and publicized three of the four main editions of the curriculum. We targeted education trade publications to reach school decision makers nationally and employed creative strategies and tactics to generate mass media coverage (TV, daily newspapers, and radio).
After meeting with Martin Gardner at the University of Chicago, Rosica Communications identified, contracted, media trained, and deployed a unique subject matter expert we called a “Mathemagician.” We travelled with our expressive and captivating spokesperson, who we outfitted in a tuxedo, visiting fourth and fifth grade classrooms in McGraw-Hill’s target markets to drive school sales and generate widespread publicity. This strategy garnered widespread regional coverage, as well as national media attention for the company and its smart math programs.
Thanks to Rosica, Everyday Mathletics soon became McGraw-Hill’s top-selling math imprint and remained such for decades.
