National Society of High School Scholars (NSHSS)
National Society of High School Scholars (NSHSS)
The National Society of High School Scholars (NSHSS) is an academic honors organization that supports high-achieving students through scholarships, leadership programs, career resources, and experiential learning opportunities. NSHSS engaged Rosica Communications to elevate its national profile, strengthen brand authority in the education sector, and position both the organization and its President, James Lewis, as a leading voice on Gen Z careers, scholarships, college affordability, and future readiness.
National Media and Thought Leadership Program Positions NSHSS as a Leading Voice on Gen Z and Student Success
As competition in the education sector intensified, the National Society of High School Scholars (NSHSS) sought to strengthen its visibility and credibility among students, parents, educators, guidance counselors, and other key stakeholders. While the organization’s bi-annual Gen Z survey provides valuable insight into student perspectives on college affordability, career aspirations, and mental health, NSHSS needed a strategic communications program to elevate the research and position the organization as a trusted authority in education.
Rosica Communications developed and executed a high-impact media relations and thought leadership program that positioned NSHSS as a leading expert on student achievement, career pathways, and philanthropy. The strategy amplified the Gen Z survey, elevated NSHSS President James Lewis as a national media resource, and generated ongoing media coverage for scholarship recipients and student success stories, locally and nationally.
Years after partnering with NSHSS, Rosica continues to collaborate closely with NSHSS on survey development to ensure the questions reflect mediagenic insights about higher education affordability, FAFSA challenges, scholarship access, and the pressures facing Gen Z. We conduct national media outreach for each survey while proactively positioning Lewis as a trusted media resource for media covering education trends and financial literacy. The team generates consistent local coverage highlighting NSHSS scholarship winners, reinforcing the organization’s direct impact within communities nationwide.
Our strategic media relations program has secured coverage in media outlets including Forbes, USA Today, Fortune, Newsweek, Fox Business, Business Insider, Teen Vogue, The Hill, Yahoo! Finance, US News & World Report, CNET, and Inside Higher Ed. These efforts generate hundreds of millions of media impressions annually, significantly expanding the education company’s national brand awareness, partnerships, and reach. By integrating research-driven storytelling, executive thought leadership, and student-centered media relations, Rosica positions NSHSS as a nationally recognized authority on college readiness, Gen Z career interests, and student human-interest stories.
