Xyron: Leveraging the Scrapbooking Trend to Generate B2B & B2C Sales
Xyron Sticker Makers had long been a staple for traditional crafting enthusiasts, but as this group got older, Xyron needed to capture a younger audience. Rosica capitalized on the DIY trend to make the line of sticker makers relevant to younger moms and the booming DIY bridal market. Xyron designers developed craft projects geared to specific audiences, like Bridal on a Budget, Heartwarming Housewarming Gifts and BFF Friendship Frames. For the first time ever, Xyron was covered by national media including Parade, All You, Woman’s Day and SheKnows.com. Moms nationwide also read about Xyron in Working Mother, AllParenting.com, Parent Guide News, MetroParent and more. We helped Xyron embrace the bridal market through a digital DIY wedding contest that drove traffic to the Xyron site and turned influential bridal bloggers and their followers into brand ambassadors.