Coty Beauty: Introducing New Perfume Line to the U.S. Market for World’s Largest Fragrance Company
Hired by Coty Beauty to help launch an unusual new fragrance inspired by Chupa Chups lollipops, Rosica surpassed every goal the client established for media exposure. The perfume line, targeting teens with its metallic colors and lively images, garnered attention in dozens of major beauty magazines including Seventeen, CosmoGirl, Lucky and Elle Girl as well as in high-profile daily newspapers across the country. Rosica also secured television and radio interviews for the line’s spokesperson and arranged for the products to appear in multiple TV segments. With its introduction coinciding with Valentine’s Day, the Chupa Chups scents were successfully presented as fun gifts for girls and young-at-heart grownup women.