The Starboard Collection: Launching a New Lifestyle Brand & Creating Retailer Demand
Rosica Communication’s efforts brought visibility to a fledgling brand, opened sales channels and introduced strategic partners to the client’s business.
Rosica worked closely with Starboard Collection, a Vermont-based, nautically inspired tabletop line, to articulate a clear communications platform for the launch, followed by a one-two punch introduction to influential trade and niche consumer media. Rosica debuted Starboard Collection to the media at the NY NOW gift show by personally introducing and arranging interviews for Starboard Collection company founder to key trade reporters at the Starboard Collection booth. Rosica then reached out to a wide range of media at key boating publications, national consumer, regional and online publications to generate product driven placements as well as more in-depth features telling the Starboard Collection story. Rosica exceeded client expectations with coverage in Tableware Today, cover story in Gourmet Business, Los Angeles Times, Miami Herald, Boston Globe, Cruising World, New England Boating, HGTV.com, Today.com, CoastalLiving.com, along with a feature story in Best of Burlington, where the company is based in Vermont, among other high profile media coverage. These placements were sent to buyers at retail, distributors and other influencers to help Starboard Collection build its sales