Britebound
Britebound
Britebound, formerly American Student Assistance (ASA), is a nonprofit changing the way young people learn about careers, providing them with the resources and experiences they need early on to identify career paths that are right for them. Britebound retained Rosica in 2022 to refine its messaging, generate an ongoing stream of high-profile earned media coverage, and elevate its thought leadership in youth career exploration.
Britebound: Elevating a Leading Education Nonprofit’s Thought Leadership and Earned Media Presence
To help young people and the adults who support them understand their post-high-school education, training, and career options, Britebound engaged Rosica Communications, one of the nation’s top education PR firms, to raise awareness of how and why kids need to learn about careers beginning in middle school so they can make informed, confident decisions about their futures before they graduate from high school.
Rosica generated award-winning, national PR and thought-leadership coverage for Britebound across leading consumer, business, and education trade media, totaling more than 4.3 billion media impressions in 2025 and Q1 of 2026. These stories position the organization and its executives as expert voices in career exploration, including the importance of hands-on career learning, making available high-quality digital resources, and having early exposure to varying career paths. In addition, we’ve secured national recognition for this leading nonprofit on alternatives to traditional higher education.
We have placed op-eds in national outlets like Fortune and USA Today, where we captured high-school students’ stories, and secured numerous bylined articles in top education trade publications, including The 74, Education Week, Education Dive, and The Hechinger Report. Rosica has successfully publicized more than a dozen Britebound’s research papers and leveraged timely news, like the rising interest in trade schools, the importance of impact investing, and meeting kids where they are in the digital world with productive tools for career exploration.
To further elevate thought leadership, we secured a high-value opportunity for Britebound’s CEO to write two contributed (not paid) articles per month to Forbes, the largest business publication in the U.S. This gave her a platform to promote the organization’s belief that kids require early exposure to careers, work-based learning opportunities, and engaging digital platforms.
Over the past 14 months, Rosica generated 110 national media placements, plus 60 regional earned media stories, which encompass US News & World Report, Bloomberg, Fortune, USA Today, Wall Street Journal, Business Insider, MSN, Newsweek, among many others. As a result, MerComm, Inc., the world’s only independent awards organization, recognized Rosica’s work on behalf of Britebound with its prestigious Mercury Award. The award was for our national PR and thought leadership program that helped elevate conversations around workforce readiness and youth development-related narratives.
