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Nonprofits & Foundations

From raising awareness to raising much needed dollars, Rosica helps national and regional nonprofit organizations, foundations, and associations achieve their organizational objectives. Our senior leadership includes a former non-profit executive with 25 years of experience using communications to inspire action from targeted audiences and our CEO, Chris has served on various volunteer boards for more than 20 years.

We help nonprofits engage such stakeholders as donors, volunteers, legislators, community groups, and other mission-critical audiences through strategic media relations, community relations, and marketing communications programs that raise awareness, grow thought leadership, and drive action. Time and again we develop content, execute media events, and conduct proactive media outreach that makes news and communicates a compelling call to action.

We help industry trade associations with their internal and external communications goals, including recruiting and retaining members and providing PR and communications counsel to foundations. We provide smart strategies for media relations, issues management, crisis communications, annual meetings and conferences, publications, and speaking opportunities, all designed to shape perception, grow thought leadership, and compound the good these clients work tirelessly to facilitate. We also help our nonprofit PR clients with digital marketing services that include online advertising grants, social media marketing, online reputation management/monitoring, search engine optimization, and WordPress website development.

Rosica’s non-profit award-winning PR experience spans decades. While most (80%) of the agency’s clients today are nonprofits, they commonly bridge our other practice areas, including education, consumer and pet health. While we do not work exclusively with not-for-profit organizations, all our clients are mission-driven, working to bring about meaningful change, solve important problems, or disrupt the status quo. Here’s a more in-depth breakdown of our nonprofit experience:

National & Regional Nonprofits and Foundations

  • Education – Integrated public relations and marketing services for such education nonprofit categories as early childhood, K-12, student services, youth development, and equal opportunity clients
  • Health – PR and marketing communications support, including video strategy for organizations addressing food security, diseases and medical conditions, access, care quality, mental health, and substance abuse prevention and addiction services programs
  • Public Safety – Public awareness, community relations, and media outreach/events for disasters and emergency management, crime prevention, first responder organizations, and fire prevention and control clients
  • Environmental – Public affairs, PR, and social media and content development strategies and services to support environmental education, natural resources, environmental protection, and climate change initiatives
  • Community and Economic Development – Media relations and government relations support for community improvement/development, housing development, and sustainable development programs
  • Information and Communications – Full-service PR, content development, and stakeholder communications for libraries and public information campaigns
  • Arts and Culture – Media events, partnership development, exhibit debuts, and donor cultivation activities for cultural awareness, language revitalization, and museums client-partners

Click here to speak with one of our nonprofit PR experts.

Non Profits PR

"The creative and successful media event you executed to promote fibromyalgia awareness not only reached legislators but delivered our message to the general public through the mass media you secured."

Karen Boykin-Towns,
Senior Director / Team Leader, Government Relations, Pfizer Inc.

"Chris Rosica led two public speaking and media training sessions with 17 of Covanta’s managers from plants throughout the New York/New Jersey region. One manager from our Niagara facility conducted an interview two weeks after the training and aced it. We credit this to Rosica."

Hank Asher,
Business Manager, Covanta Essex Company

"I received the email campaign that captures all of the wonderful coverage the Rosica team generated for Johnson & Johnson’s FIRST Robotics Competition. This was sent to all our partners and generated a significant response. WOW! Awesome!"

Donald H. Bowers,
Regional Director, Mid-Atlantic FIRST, Johnson & Johnson

“A long-time provider of digital marketing services, Rosica knows the digital space and how to leverage PR coverage to accelerate ROI. It’s rare that a PR firm possesses the online marketing chops this agency does – and it’s no wonder; they started a digital agency more than 15 years ago! Rosica brings a unique perspective and is truly focused on adding value and maximizing deliverables.”

Ronald Chaluisán Batlle,
MEd, MA, Executive Director, Newark Trust for Education

“Through Rosica’s counsel and SalesSmart PR strategy, we leveraged a TV interview the agency secured for us on Bloomberg Television and landed a new multi-year, multi-million-dollar relationship that spanned 15 years. This was perhaps the best ROI I’ve gotten from PR, or any other agency partner we’ve hired. A smart PR and marketing team is an understatement!”

Mike Ferranti,
CEO, Endai

“Rosica PR delivered tremendous media results and helped boost sales by more than one million dollars in the first year of our campaign”

Maureen Wales,
VP Marketing Pearson Learning

“When disaster hit in the middle of the night, the Rosica team responded. Within 24 hours, they secured media attention that raised $30,000. They had a direct impact on our ability to serve the community, and that’s a true partnership.”

Lieutenant Colonel Ricardo Fernandez,
Former Divisional Commander, The Salvation Army Greater New York Division

"Rosica has helped bring awareness to adult illiteracy like no other organization in the nation. They are the authority on education, cause marketing and community relations.”

Pat Johnston,
National Chair, Literacy Volunteers of America

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