DarioHealth: Growing Awareness of Digital Health Solutions for Chronic Conditions
DarioHealth Corp., a leading digital healthcare company, is redefining how people manage chronic conditions through its innovative multi-condition digital therapeutics platform. The company’s data-driven tools and personalized coaching empower users to take control of their health, improving outcomes for conditions such as diabetes, hypertension, weight management, musculoskeletal pain, and behavioral health.
When Dario partnered with Rosica Communications, its goal was to strengthen brand positioning, amplify credibility, and drive widespread awareness of its digital health solutions. Rosica crafted a comprehensive communications strategy focused on media relations, thought leadership, and storytelling through Dario’s brand ambassador, NBA Hall of Famer Dominique Wilkins, who has diabetes.
Rosica secured national and regional TV interviews for Wilkins, including three national and ten regional earned segments within 120 days, where he authentically shared his personal experience managing diabetes and the role Dario played in supporting his health journey. The campaign elevated visibility for both the brand and its technology, contributing to measurable impact, including a 58% decrease in severe hyperglycemic events among Dario users.
Following the successful repositioning initiative, Rosica expanded efforts to build brand awareness and leverage earned media through content marketing. We supported the launch of new digital health solutions, including a population management tool, patient coaching services, and a mobile-connected blood glucose monitoring system, all designed to increase adherence and engagement.
Throughout the partnership, Rosica served as a strategic communications partner, delivering ongoing PR and marketing counsel to help DarioHealth strengthen its market presence, educate stakeholders, and drive adoption of its innovative healthcare technology.
