Rosica has experience in all aspects of food and beverage marketing and PR. We successfully support established brands and introduce new food, beverage and spirits products, including GMO- and gluten-free products. We strategically execute campaigns with a creative flair. For example, for Borden Foods we introduced a new ice cream brand during a snowstorm, which ensured media interest and buzz. We partnered Keebler with a literacy cause, delivering millions of online and traditional media impressions and building consumer loyalty. Our work for spirits clients has generated mass and trade media coverage that’s helped open new retail accounts, created excitement and engagement on- and off-premise, and forged successful business partnerships.
Our expertise encompasses culinary partnerships, nutrition/health-focused campaigns and educational initiatives including school events, bakery/plant openings, national editor events, cause marketing and beyond. We forge partnerships between our clients and relevant causes that get media attention and contribute to our clients’ and the non-profit’s business success. Our PR agency was founded on this practice when we made our first client, Wally Amos, famous by partnering his little-known cookie company with Literacy Volunteers of America. Based on the success of that partnership and an accompanying national grassroots PR campaign, Keebler purchased Famous Amos Cookies from a private equity firm for $200 million. Rosica Communications created the brand without an advertising budget and the case study is taught in university marketing classes to this day.