Public Relations Capabilities
Core public relations and marketing services:
Cause-related
Marketing
Aligning businesses with not-for-profit organizations for heightened awareness
and to improve sales and good will
Media Training
Media training consultants prepare CEOs and corporate/brand spokespersons
for successful interviews
Crisis Management & Crisis
Communications Planning
Effectively addressing crisis situations before, during, and after
they occur with a smart crisis communications plan
Community Relations
Connecting you with the communities you serve to strengthen
sales, image, employee morale and positive word of mouth
New Product Introductions
Creating excitement and generating consumer demand and sales for your products
or services
Media Relations and Publicity
Telling your story through tenacious media relations, which includes
national and regional print and broadcast media, TV, radio, newspapers,
magazines and Internet
Creative Media Events
Creating “mediagenic” events to generate attention via highly-effective
media relations
Internet Marketing
Boosting sales and visibility online through strategic search engine
optimization, cost-per-click and online advertising efforts
Public Affairs / Government Relations / Issues Management
Helping issues advocacy organizations, Fortune 500 companies and non-profits
frame the public debate on issues and influence the minds and policy direction
of government decision-makers
Marketing Strategy Development
PR agency principals can assist in developing a viable marketing plan and refining
your key messages to leave a lasting impression with your target audiences, differentiate
you, and strengthen internal and external communications
Complete List of Services.
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