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Digital Marketing & Website Management

Most organizations want to manage perception online, protect their good names, and drive qualified website traffic. Leveraging PR content, such as press releases, earned media placements, and search optimized blog articles, our team adeptly employs digital marketing to help you promote and protect your brand.

In 2008, Rosica started the digital marketing agency Interact Marketing with a former client. Today that agency is a Google Agency Partner with more than 25 team members certified in Google Analytics, Google AdWords, and other imperative industry practices. With Interact Marketing or your existing digital agency (and/or in-house team), Rosica’s PR professionals integrate PR and digital to magnify results. Clients say that our knowledge of online reputation management and organic and paid search and social media is unmatched in the PR industry.

Our digital team expertly devises and executes such online marketing and web development campaigns and programs as:

  • Search engine optimization (SEO)
  • Online advertising (paid search, social advertising, retargeting, display ads, geotargeting)
  • Online reputation management
  • WordPress website design and development
  • WordPress security

When advertising online, we always test (then test some more) before turning up ad spend. This approach enables us to identify key industry and client-related terms that can help our clients generate revenues and improve conversion rates. Often, our recommendations entail targeting “long-tail” key phrases, which are far more descriptive to ensure you’re reaching audiences specifically interested in your services/products. These may not drive as much website traffic, but you’ll attract more qualified visitors at a fraction of the cost. These long-tail phrases cost far less to advertise for (pennies rather than dollars) that short-tail, highly competitive terms, and this strategy ensures your energies result in more meaningful digital marketing outcomes.

Organic search engine optimization or SEO is an online tool that heightens your visibility online over time, without requiring advertising spend. It does require, however, ongoing keyword research, content creation, link building, social commenting/blog posting, social bookmarking, on-site optimization, and other time-intensive, high delivery tactics.

Often in combination with online advertising and Google Grants programs, we elevate and measure your search engine ranking to drive website traffic and qualify leads. We use only “white hat,” ethical SEO tactics that are effective with Google, Yahoo, and Bing to generate long-lasting results. And we benchmark results, so clients clearly gauge our progress every step of the way.

Our SEO best practices encompass:

  • Keyword density research and analysis
  • Competitor analysis
  • Content development (if required)
  • Inbound link development from highly credible and relevant sources
  • Optimization of your site’s existing HTML code
  • Development of optimized tags
  • Online directory submission
  • Synopsis and syndication of articles and content
  • Social media integration
  • Blog submissions, contributions, posting
  • Social bookmarking
  • Video syndication and sharing on YouTube, Instagram, and other social platforms

Pay-Per-Click (PPC) advertising is a smart marketing tool that enables you to turn up or down spending based on ROI. The most commonly clicked search results are at the top of the page, so driving traffic isn’t the challenge with PPC. Converting that traffic into leads or sales is where we add the value. We evaluate calls to action and offers on client websites and test long- and short-tail key phrases to determine how ad spends should be adjusted daily or weekly, depending on your needs. We also apply the PPC campaign learnings to our SEO efforts to boost organic search results.

We provide everything you need to compete in this highly competitive space, including strategic link positioning, detailed reporting, landing page development, and more.

To learn more about Rosica’s digital marketing and website management services, click here.

Digital Marketing

"The creative and successful media event you executed to promote fibromyalgia awareness not only reached legislators but delivered our message to the general public through the mass media you secured."

Karen Boykin-Towns,
Senior Director / Team Leader, Government Relations, Pfizer Inc.

"Chris Rosica led two public speaking and media training sessions with 17 of Covanta’s managers from plants throughout the New York/New Jersey region. One manager from our Niagara facility conducted an interview two weeks after the training and aced it. We credit this to Rosica."

Hank Asher,
Business Manager, Covanta Essex Company

"I received the email campaign that captures all of the wonderful coverage the Rosica team generated for Johnson & Johnson’s FIRST Robotics Competition. This was sent to all our partners and generated a significant response. WOW! Awesome!"

Donald H. Bowers,
Regional Director, Mid-Atlantic FIRST, Johnson & Johnson

“A long-time provider of digital marketing services, Rosica knows the digital space and how to leverage PR coverage to accelerate ROI. It’s rare that a PR firm possesses the online marketing chops this agency does – and it’s no wonder; they started a digital agency more than 15 years ago! Rosica brings a unique perspective and is truly focused on adding value and maximizing deliverables.”

Ronald Chaluisán Batlle,
MEd, MA, Executive Director, Newark Trust for Education

“Through Rosica’s counsel and SalesSmart PR strategy, we leveraged a TV interview the agency secured for us on Bloomberg Television and landed a new multi-year, multi-million-dollar relationship that spanned 15 years. This was perhaps the best ROI I’ve gotten from PR, or any other agency partner we’ve hired. A smart PR and marketing team is an understatement!”

Mike Ferranti,
CEO, Endai

“Rosica PR delivered tremendous media results and helped boost sales by more than one million dollars in the first year of our campaign”

Maureen Wales,
VP Marketing Pearson Learning

“When disaster hit in the middle of the night, the Rosica team responded. Within 24 hours, they secured media attention that raised $30,000. They had a direct impact on our ability to serve the community, and that’s a true partnership.”

Lieutenant Colonel Ricardo Fernandez,
Former Divisional Commander, The Salvation Army Greater New York Division

"Rosica has helped bring awareness to adult illiteracy like no other organization in the nation. They are the authority on education, cause marketing and community relations.”

Pat Johnston,
National Chair, Literacy Volunteers of America

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