PR Strategy
Creative media Events

SalesSmartPR^sm | Creative Media Events | PR Measurement

Because we are a graphic society and print and broadcast media outlets use pictures to tell stories, Rosica creates and executes creative media events and photo-ops that command widespread print and broadcast media coverage.

Some examples of our PR creativity and ability to execute:

Snow Skiing in August.
To open a new luxury apartment building, the St. Moritz, located on the Hudson River overlooking New York City, our public relations team created a downhill skiing event during the Athens Summer Olympics in August! Luxurious St. Moritz, Switzerland was the home of two past Winter Olympics, so this fun media event was topical and commanded media attention. TV cameras and newspaper reporters gathered to see our skiers descend the building’s 90-foot snow covered driveway. Our media relations effort generated buzz resulting in dozens of inquiries and rental sales for our real estate client.

Bringing the Beach to the City.
For a regional issues management campaign for Melanoma Awareness, Rosica created the concept of bringing the “beach to the city” on a 50-foot flatbed truck. Models applied sunscreen and kids wore sun protective clothing as our physician/spokesperson communicated the campaign’s message. Our public affairs division, headed by Chris Rosica, generated TV, radio and news articles resulting in more than 20 million media impressions in less than 90 days

The Lucky Chick Pamper Bowl.
As NFL Conference winners were getting ready to do battle in the Super Bowl, Rosica secured a “Pamper Bowl” segment on the Sunday Morning News with a creative pitch targeting women on the day of the big game. The segment featured the Lucky Chick spokesperson with the company’s line of beauty products -- a media relations touchdown.

All the News That's Fit to Race.
Television news anchors competed for more than ratings in a shopping cart race throughout a Big Bear Supermarket that benefited the Children’s Hunger Alliance. Our PR event, one with a built-in media component, was centered on community relations and garnered millions of positive media impressions -- television, newspaper and radio. This grassroots PR effort improved same-store sales and bolstered good will among employees and customers.

A Groundbreaking Idea.
Here’s PR at its best…Youngsters wearing hard hats and wielding shovels to help break ground for the new Uncle Wally’s Bakery demonstrated our ingenuity. The television, radio and newspaper coverage we secured exceeded client expectations for the launch of this new company and bakery.

What's the Point?
For the re-launch of S&H Greenpoints, the digital incarnation of the famous S & H Green Stamps, we developed a strategy to send “green people” into a city prior to the company partnering with a local supermarket chain. The guerilla PR plan included people wearing green face paint and “What’s the Point?” t-shirts who were deployed in an urban center to generate controversy, excitement and “buzz.”

Ribbon-Cutting on Steroids.
To draw media coverage for yet another ribbon cutting ceremony/grand opening ceremony, you have to create a great picture. For Blend, a new dining venue in Ridgewood, NJ, Rosica did just that by developing a “mediagenic” ceremony wherein the Chef and Mayor of Ridgewood cut an “ice sculpture ribbon” – with a chainsaw! Our strategies and tactics, which secured scores of television cameras and newspaper photographers, included media relations, community relations, media events and more.