Marketing Strategy

At Rosica, we start with strategy.

All effective marketing-communications strategies begin with an organization’s goals and objectives. Regardless of whether you’re a nonprofit or foundation, a healthcare or educational institution, or you provide professional services, your business goals and imperatives should guide all marketing communications activities. Marketing strategy, in turn, informs an integrated marketing-communications plan. A comprehensive plan might include thought leadership, direct marketing, PR (earned media), social media, content marketing, tradeshow and conference support and fundraising activities.